Bear 2.0: Reimagining our Brand
April 2023
Hey folks, I’m back with another edition of our Recliner Club. We’ve got some really great stuff in store today, including relevant reads, our profile on Dovetail Furniture, and mostly, very exciting news about the evolution of our company and our brand.
We reimagined our brand in a way that honored our furniture & home manufacturing customers — the ones we exist to serve. Our new branding represents our future: Bear is Home. Here’s an article we wrote about the new Bear brand and what it means for our customers & partners.
The ticker: Very relevant reads 🔥🔥🔥
Bed Bath & Beyond files for bankruptcy (New York Times). According to the Chapter 11 filing, the company will begin the process of closing over 400 stores. The 52 year old company’s history most includes mismanaged acquisitions and failing to properly invest in ecommerce.
Surya to acquire Global Views (Designers Today). The Georgia–based rug company signed an agreement to acquire home decor wholesale company Global Views.
Alternative Wood Company Woodoo completed a $31 million funding round (TechCrunch). The company is manufacturing composite materials based on wood so that they can replace common materials like leather and steel.
RedPoint's 2023 Vertical SaaS list for companies that they think most honor the very nature of the industry they are transforming (RedPoint). Bear made the list.
🎉 (BIG NEWS) I’m thrilled to share that we’ve listened to our customers and added new channels The Home Depot and Lowe’s to an already strong roster of Bear supported channels.
🎉(MORE BIG NEWS) We’re super excited to share that over the past few months we’ve added even more supported home categories to the Bear platform, including Rugs & Carpets, Lighting, and Art & Accessories, just to name a few. See all categories we power, here.
How Dovetail Furniture is expanding omnichannel with Bear. Based in Los Angeles and founded by Charlie Shaw and Ted Einstein, Dovetail Furniture has been serving retailers & designers for over 30 years now. They've built their reputation on close relationships, brilliant product, and delivering orders quicker than anyone in the business.
Want to join the Bear Team? We’re hiring a Marketing Director and a number of other key open roles, here.
If you like what you saw, join the recliner email club to stay up to date with this kind of stuff, every month. I also choose one lucky subscriber every time and give them a $50 Snackbox to enjoy 🎉
Thanks for being a free subscriber to The Recliner Club. Hopefully this has been valuable to you. I am a big believer that knowledge is power and sharing information leads to better results for all. A rising tide floats all boats.
Enjoy the first week of May!
Sam Vlessing
CEO, CommerceBear